Band 7.0 Sample: Today the high sales of popular consumer goods reflect the power of advertising and not real needs of the society in which they are sold. To what extend do you agree?
Introductory Statement:
Advertisement play a vital role in the sales of products. Nowadays, the power of advertising reflects the high sales of popular consumer goods not the real requirement of the society in which they are sold. This essay totally agrees with the given statement. Firstly, this essay will talk about the power of advertising, why they are needed and its role in the sale of a product. Secondly, this essay will discuss about how advertising is wrongly used to increase the sales of goods which are not needed by the society.
Body Paragraph 1:
Advertisement plays a key role in making the individuals aware about the newly launch products in the market. Thus, advertising is important for companies to make consumers know about their goods. Most commonly people buy products which they have seen in the ads. That is the reason that the most popular consumer goods certainly reflect the power of advertising. It not only made product known among people but also increase the sale of product by showcasing its quality and style too. For example, a survey was conducted by Mumbai University in 2019 which stated that up to 40% to 60% sale of consumer good had increase due to advertisements.
Body Paragraph 2:
Advertisement in important for manufacturer to sell their products. But today, most of the consumer goods are being sold because of advertising not by its actual needs. There are many goods which are not even essential for the society. But due to its raising popularity, they are sold at a high rates. Many luxury goods are able to become so popular nowadays. This is because of immense power of advertising on every online platform. The goal of luxury products is to sell luxury and status. They did not aim to fulfil the real requirement of the society in which they are sold. For example, a study was conducted by the Arthur University in 2020 which states that 30% to 40% advertisement was done to increase the sale of goods which are not even needed by the people.
Conclusion:
In the end this essay concluded that surely advertisements are required to attract consumer. But with that it should not be misused to sell unrequired products in the society. Their main aim should be to sell good which are needed by the people.
Band 7.0 Sample: Today the high sales of popular consumer goods reflect the power of advertising and not real needs of the society in which they are sold. To what extend do you agree?