Band 9 Sample: Social media marketing can influence what consumers buy. Do you agree or disagree? To what extent do you agree?
Introduction:
| General Line |
Social media has revolutionized the trends of marketing in 21st century. |
| Paraphrasing line |
Advertising at social platforms can manipulate what customers purchase. |
| Thesis Line |
This essay completely agrees with it. |
| Outline |
Firstly, it will talk about the direct marketing by companies. Secondly, it shall mention aspects regarding indirect marketing by algorithms. |
Body Paragraph 1:
| Introduction line |
Talking about the direct marketing, companies post pictures, videos of their products on social media. |
| 1. Elaboration line |
This helps the customers to decide the things which they want to buy as per their needs and demands. |
| 2. Elaboration line |
Hence, it provides them an opportunity to compare the products of different companies. |
| 3. Elaboration line |
Moreover, companies also lure the potential buyers by giving them offers and discounts. |
| Example- |
As per the UNITED NATIONS Report of 2022, 90 percent of the companies use direct marketing as a tool to attract the customers in the developed nations. |
Body Paragraph 2:
| Introduction Line |
On the other hand, there is another aspect of the social media branding. That is indirect marketing where the companies use algorithms and the sponsored ads to fetch more consumers. |
| 1. Elaboration line |
These algorithms use the data of the users search engines or the history of the browser to suggest the things for ‘the purchase’ without considering the need of the customer. |
| 2. Elaboration line |
Furthermore, funding the branding of the products through sponsored ads gives an edge to the bigger companies to project themselves in front of the buyers. |
| 3. Elaboration line |
More or less, the purchasing behavior of the customer is considered to the battle field for the companies to fight upon. |
| Example |
Platforms like Facebook, Snapchat and many more have altered the ways of Marketing. Not only they have become mere tools of capturing the attention of the purchasers but also a new shopping platform for the consumers. |
Conclusion:
| Starting line |
To Conclude, since social media has literally changed the essence of marketing in present era. |
| Paraphrasing line |
So, it has been used as a tool to manipulate what buyers purchase. |
| Outline |
Subsequently, this is done through branding via direct and indirect marketing. |
Band 9 Sample: Social media marketing can influence what consumers buy. Do you agree or disagree? To what extent do you agree?
Band Sample 9: Some scientist thinks that there are…
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